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I have created a new company called ClaraMark to create Internet marketing solutions in languages other than English.  The official launch date is May 15, 2009 and I am very excited about the bilingual staff that we have hired to start this new endeavor. 

We will be starting with Spanish and then offering other language as there has been significant interest in the last few months from Internet companies looking for a US based Internet marketing company that can translate their message to the US marketplace.

ClaraMark will start by offering a full range of Spanish language marketing services that will include: 

• - Press Releases in Spanish
• - WordPress Microsites/Blogs in Spanish
• - Social networking link building from Spanish language websites
• - Google Adwords targeting Spanish search phrases.

If your business could benefit from additional exposure to native Spanish speakers, please contact us for additional details. We can translate your marketing materials, your existing website and press releases into Spanish at a very affordable cost.

Promotional Price Until May 15, 2009

We are offering a special promotional rate for all project that are contracted by May 15, 2009 to coincide with our official launch date.  We believe that inexpensive Spanish language websites can attract additional customers that are not being tapped by your competitors.  This applies to any business that operates near a population center that has a concentration of native Spanish speakers. 

Research shows that native Spanish speakers with search for some things in English and other things in Spanish.  Spanish speakers visit Spanish news websites as well as Spanish social portals.  Why not have both languages covered for your business.  Why not have your press releases show up on Spanish language news portals? 

For example, if you were a car dealer in Miami, wouldn’t you want to be on Google Page one for a used car search like “autos usados Miami”?  believe it or not, most Miami car dealers are not optimized for this very common search phrase.

If you were a dentist, a doctor or a lawyer and have bilingual staff to answers calls from new customer, wouldn’t you want to greet consumers online in Spanish if that was their preference?

If you would like to test this concept and market your business in Spanish in your local area, we can design a Spanish website/microsite and combine an initial press release package for as little as $1,000.

If you are interested, send me an email and we can discuss how we can help your business increase its appeal to the Spanish speaking demographic in your area.

 Brian

If you have been a target of a negative or misleading website post on sites like:

• www.ripoffreport.com 
• www.complaintsboard.com
• www.pissedconsumer.com

and are losing business as a result of the posting, give us a call.

We are here to help you mitigate, negoiate or remove the negative post. The majority of these posts cannot be removed from the popular consumer venting websites. Sadly, there is no motivation for the website owners to take them down since it generates more traffic and buzz about their website. 

Mitigating Negative Internet Posts

The PCG Digital Marketing has been able to negotiate with website owners to have negative posts removed. This is the exception and not the rule.  Normally, we have to use super focused SEO strategies to move these posts off of Google Page One.

If any Internet Reputation Management firm claims to remove 100% of these posts, they are misleading you.  There are many people who will take your money and do nothing to really help so be careful.

Should you hire a lawyer?

The owners of these sites are numb to threats of lawsuits so not get too worked up if they refuse to take down a post.  You can try a letter from your lawyer but most often you don’t have the name of person in charge to address the letter properly.

Should Your Write a Response?

Most websites have the ability for a business to respond or refute the claim.  There are times when you will want to respond and other times you will be better off ignoring the post.  What you don’t want to do is to generate any unnecessary traffic to the negative page.

Internet Reputation Management Strategies

The PCG Digital Marketing has effective strategies to deal with negative posts on the Internet that are affecting your business or your reputation.

Do you want to push posts on RipOffReport.com or ComplaintsBoard.com off Google Page One?

Do you want to showcase your positive achievements or those of your company?

We have the solutions and the experience to attack the problem immediately.  So if you want a professional company with seasoned professional handling your Internet Reputation, then give us a call at 732-450-8200.

I have already written about the most important consumer review websites that business owners should participate so the focus of this article is how to implement a proactive Internet Reputation Management (IRM) process.  

If you need the list of websites, visit this article on Internet Reputation Management.

Don’t Wait

If you wait until negative reviews show up for your business it will be more difficult to control the impact of a critical post. By creating a standard operating procedure for IRM you will ensure that positive reviews are being added on your business profiles each month.  When a negative post then hits, it will be in the minority of reviews and the single post’s power will be diminished. 

The biggest stumbling block for most businesses that can’t seem to implement a consistent Internet Reputation Management (IRM) system is time.  The time required to call, email and follow-up some customers is much longer than others.  That’s why setting up a system that can keep the process moving is so vital. Hard to reach customers have to be skipped over since you only need a small percentage of your customers to participate to effect change.

Creating an Internet Reputation Management System

We are now helping businesses setup a manageable IRM process that can be kept in house or outsourced.  The key is to prepare, in advance, a list of all the review sites you want to target and to create a script that someone can use to answer customer questions while on the phone. 

You must have a good FAQ sheet prepared so that when you call a customer and ask them to post a review, the caller is not taken off guard with their questions.  The FAQ sheet should include responses to:

• What should I write?
• How long should the review be?
• Should I give my full name?
• What if I had a mixed experience and can’t give you a five star review?
• Will I get compensated for my time?

Once a customer agrees on the phone to post a positive review, we recommend that you follow-up the call with an email explaining which sites you would like them to post. The email should include a direct link(s) to your business profile page.  Your email should also walk them through the review process on each site, calling out any special requirements that may be needed.

A well written email will make it easy for your customers and increase the number of posts that are actually made.   Don’t overwhelm them by asking them to post on too many sites. Listing one, two or three sites is all you need from any one customer.  By giving them a choice of sites to post, we have found it makes them feel more comfortable with the process.

Get a Commitment

When speaking with customers ask them to commit to a date that they will post their review.  Make sure you have a system to follow-up on these dates.  By asking them when they will be posting, it makes sending a reminder email very appropriate if they don’t post.

When implemented, a business owner can change the dynamics of web reviews in just a matter of weeks or months.  This of course depends on how many negative reviews exist for your business.  The key to remember is that Rome was not built overnight.   Take your time and let your IRM deliver steady reviews over the next year.

Take Your Time

Don’t rush too many reviews in any one month since dates are shown on review websites.  Never lie.  Never post reviews under anyone’s name other than yourself.  Never encourage your customers to lie.

If you create a process based IRM system, potential customers will see the great things you do on these popular reviews sites as well as Google Maps.  Positive reviews will generate more clicks to your website.   

The customers that we have implemented a process based IRM system have seen their pace of monthly positive reviews increase over 200%.  If you want to increase your online positive reviews, give us a call.