Car dealers who are looking for new ways to increase profit in a challenging economy are turning to their Fixed Operations departments to generate more revenue.  

The interesting fact is that most car dealers are not using Automotive Search Engine Optimization (SEO) strategies to increase service and parts sales.  This means that the dealers who act quickly will have a long term strategic advantage in the coming years.

For many dealers, the prior emphasis for search engine optimization has been on sales of new and used cars.   However, the real opportunity in 2010 is in an area that most dealers have ignored in their digital marketing strategy.

As dealers have diminished their ability to generate first party sales leads on their own websites by sending their inventory out to websites that produce no meaningful sales each month, dealer principals are looking for new ways to generate revenue. 

Dealers are eager to find ways to take back control of their digital marketing footprint and PCG has the right tools to regain search authority for fixed operations; parts and service.

PCG Digital Marketing, on May 28th, 2010  announced a new Fixed Operations digital marketing platform for car dealers looking to increase direct consumer leads for common services such as oil changes, brakes, tires, radiator service, transmission, front end alignment, transmission repairs and dozens of popular Repairs orders. 

The new Fixed Operations Marketing Platform (FOMP) creates hundreds of organic, search optimized pages for the most popular services in the dealer’s PMA and beyond.  These pages can extend past the OEM brand that they represent to attract new customer that are driving competing brands.

The goal is for dealer service departments win over local car drivers to consider their dealership and the car that they sell when looking for their next car or truck.  Dealers who want to be competitive for tires, oil changes and brakes will rejoice when they see just how effective the PCG Fixed Operations Marketing Platform (FOMP) is at delivering search visibility and leads for service and parts.

PCG also has innovative ways to market OEM parts online in conjunction with auto part shopping cart providers.

For more information on the new marketing tools for Fixed Operations departments, contact PCG Digital Marketing.

Schedule an online demonstration with Carrie Hemphill at 732-450-8200. 

The FOMP for service marketing is priced at $399 and $599 a month depending on the brands and area that dealers want to cover in their state.  A small setup is required and contracts are month to month after an initial three month commitment.

Parts marketing websites are custom quoted based on certain market criteria.