PCG Digital Marketing is pleased to announce the location of the 2011 Automotive Marketing Boot Camp. The popular venue will be held at the beautiful Hilton Orlando from April 16-18th. The Boot Camp will attract car dealers from across the United States and Canada.

Attendees of the Automotive Marketing Boot Camp will have discounted rates at the Hilton Orlando which is located on 6001 Destination Parkway, Orlando, FL 32819. PCG Digital Marketing has secured a block of rooms for the Boot Camp at discounted rates. Once attendees register on the official Boot Camp website, organizers will send the discount hotel booking code. The local phone number for the Hilton Orlando is: 407-313-4300

Boot Camp Speakers Include

• Rob Fontano – eCommerce Director at Marazzi Motors
• Erin Touponse – Director of Communications for the Harte Auto Group
• Tracy Myers – GM at Frank Myers AutoMaxx
• JD Rucker, Director of New Media at TK Carsites
• Andrew DiFeo – GM at Hyundai of St. Augustine
• Timothy Martell – Internet Director Albrecht Auto Group
• Hagen Durant – Dealer Principal Classic Chevy of Grapevine
• Eric Miltsch – eCommerce and Social Media Director Auction USA
• Jerry Thibeau – CEO of Phoneup Ninjas
• Alex Snyder – Product Development at Dealer.com
• Brian Pasch, CEO of PCG Digital Marketing
• Jeff Kershner- Director of Marketing Younger Motor Cars
• Glenn Pasch, COO of PCG Digital Marketing
• Jared Hamilton, CEO and Founder of DrivingSales.com
• Gary May, CEO of IM@CS
• Christy Roman, CEO of Now Marketplace
• Keith Shetterly – Automotive Industry Consultant
• Matt Murray, Director of Digital Marketing at Dealer.com
• Sean Wolfington, Partner Tier 10 Marketing
• AJ LeBlanc – Co-Founder of CAR-MERCIAL

Register Today

You can register for the 2011 Automotive Marketing Boot Camp by visiting this link: Conference Registration. The registration fee is $895 per person which includes all 8 meals during the Boot Camp. The registration fee also includes all materials, event access, and online marketing resources posted after the Boot Camp is completed. Attendees are advised to fly into Orlando by 1:00 pm so that they can enjoy the kick-off round table discussions with industry experts which start at 4:00 pm.

PCG Digital Marketing and DrivingSales.com have announced that the results of the largest Automotive SEO study will be announced at the 2011 NADA Convention in San Francisco.

The Automotive SEO study is currently in session and began on September 1, 2010.  The study runs until January 1^{st ,}2011.    The study includes 100 dealer professionals who are being trained and coached on how to use content publishing, link building, social media, video, PDF brochures, and automotive networks to improve their Google Page One results for popular consumer search phrases.

Automotive SEO Study Includes 100 Dealers

The 100 dealers have been given access to winning digital marketing strategies, training videos, marketing outlines, tutorials, and websites managed by PCG Digital Marketing and DrivingSales.com to enhance the results of their work. In return, members in the study are going to share the results of their work at the 2011 NADA Convention and will be included in a whitepaper being prepared by PCG Digital Marketing and DrivingSales.com.

“The Automotive SEO Study is the first of its kind”, according to Brian Pasch, CEO of PCG Digital Marketing.   “The partnership with DrivingSales.com, the leading automotive social media community, is consistent with founder Jared Hamilton’s goal to provide digital marketing curriculums and best practices to assist automotive retailers with online advertising and communications.”

Monthly updates during the four month study, as well as the final results, will be shared with members of www.DrivingSales.com. Car dealers interested in the results of this study should create a free account on Drivingsales.com and follow the progress of their peers through the interactive blogs and dealership forums.

Brian Pasch, CEO of PCG Digital Marketing, is a featured keynote speaker at the 2010 DrivingSales Executive Summit in Las Vegas.  Pasch will address attendees Tuesday, October 19^th at the Encore Hotel.  Brian Pasch will be outlining his case why dealer principals need to create a formal Search Marketing Strategy for 2011.

According to Brian Pasch, car dealers have outsourced their Search Marketing Strategies without a formal plan of attack. Pasch encourages dealers to create a Search Marketing roadmap for their dealership in 2011 and to take a leadership role in seeing it implemented.

“Dealer principals need to get serious about understanding the fundamentals of how Google works.  Dealers must understand how search engines can be leveraged to increase traffic to their website.  Car dealer websites produce highest quality leads and dealer principals need to better understand how to drive more traffic, leads and sales to their business.  Dealer principals must take a leadership role in 2011 for all their digital marketing initiatives. “

Automotive SEO Strategies

Following his keynote address, Brian Pasch will be leading a breakout session on Automotive Search Engine Optimization (SEO) strategies.  Mr. Pasch will be demonstrating how dealers can increase their visibility for their brand in their primary market area.  He will also show car dealers how to calculate their POD scoreä which is a reflection of how effective their advertising investments are being rewarded online.

Pasch will be sharing his research and real-time data to present his case that Dealer Principals need to have a strategy to stay relevant and appear on Page One search results.  Since over 90% of consumers research a new or used car purchase online, dealers who do not appear on Page One for popular searches will receive less website visits and sales.

The DrivingSales Executive Summit is an exclusive automotive event focused on cutting edge dealership operations.  It features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.

Brian Pasch is a noted Automotive SEO expert and in-demand speaker. He frequently travels the country leading Automotive SEO based seminars and hands-on demonstrations.  Brian will also be speaking at the 9^th Annual Digital Dealer Conference & Exposition, also in Las Vegas, from October 12-14^th.

Automotive professionals who have not yet registered for the DrivingSales Executive Summit can do so online at http://drivingsalesexecutivesummit.com/registration .

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.