PCG recently expanded their corporate office home team with about a dozen new employees, prompting the need for larger office space.  Upon settling in to their new home in Eatontown, the staff was asked about which local organizations they would like to make donations to.  The Monmouth County SPCA was at the top of the list.

Christine Rochelle is quoted, “A lot of our employees have pets of their own and were excited about the fact that they could help the MCSPCA animals despite the fact that they weren’t able to adopt any. They’re right across the street from us, so with this as our new location we plan to start a great relationship with them since everyone in the office really pitched in and helped us collect donations.”

About the Monmouth County SPCA

The Monmouth County Society for the Prevention of Cruelty to Animals was founded in 1945 to care for the community’s homeless, neglected and abused animals. We are a private, not-for-profit 501(c)3 organization led by a volunteer board of trustees. We are an independent organization not affiliated with, and receiving no funding from, the ASPCA, HSUS or Associated Humane Societies. The MCSPCA is not a government agency and receives little or no funding from federal, state or local governments. Our ability to care for the community’s animals is supported solely by modest fees and donations.

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The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO. 

 Social Media expert JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.

 Paul Rushing and Brian Pasch, SEO specialists and respected Internet Marketing experts, will cover how to create search friendly blogs in WordPress as well as using content driven strategies to deliver stand-out search results.

 Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O’Such.  Tim will provide necessary skills needed to use video to enhance a dealer’s organic search visibility.   Tim Jennings has been in the automotive business for 18 years. The last 15 years he has held his current position as Internet Sales Manger in Dekalb Illinois.  He spoke at the 2007, 2008 and 2009 Digital Dealer Conferences and was featured on the cover of the October Digital Dealer Magazine.

 Rounding out the boot camp will be a class on the fundamentals of Google Adwords by Eric J.B. Mayhew.  Eric is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design.

 Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the skills dealers need to understand, manage and catapult their online marketing strategy to the next level.  The boot camp is perfect for General Managers and Internet Sales Managers. 

More information on the Boot Camp can be found at: http://www.automotivemarketingbootcamp.com 

Schedule:                     http://www.automotivemarketingbootcamp.com/schedule

Online Registration:    http://www.automotivemarketingbootcamp.com/paypal

Registration is limited to 75 people to keep class size to 15 people.  Registration is $795.00 until December 12^th and $895 from then on. 

About the Brian Pasch and the PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

www.dealer-seo.com

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 Brian Pasch, CEO of the PCG Digital Marketing is encouraging all consumers to share their thoughts and concerns about the proposed government healthcare initiatives.  According to Pasch, “It is so important for Americans to send a message to Congress and share their concerns and ideas on how to reform our national healthcare system.  Consumers normally don’t have an open opportunity to have their voice heard nationally and this website provides that venue.”

The website is designed to allow consumers to discuss national and local healthcare issues by way of virtual town hall style meetings.

 According to Pasch, the website will provide an unbiased collection of public information and attempt to identify misinformation floating in cyberspace about specific healthcare reform ideas.  Consumers can join the discussion on the latest government proposals and voice their opinion. 

 Some of the current town hall discussions include: 

• What Are Your Biggest Fears About Healthcare Reform? 
• How To Pay For Obama’s Healthcare Plan?
• What  is on your healthcare reform short-list? 

 Consumers who would like to share their story and hear what others have to say can visit http://www.governmenthealthcarefacts.com/

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Cash for Clunkers will come to a close on Monday August 24th at 8:00 pm and it will be a four day marathon race for dealers across the country to squeeze in as many clunker deals as possible before the program shuts down. 

Brian Pasch, CEO of the PCG Digital Marketing which offers automotive marketing services to the automotive industry has been following and analyzing the bill since before it was approved by congress. Their company also created the popular consumer forum www.cashforclunkersfacts.com .

 Commenting on the final days of the program Pasch voiced his concern “It is clear to me that the number of sales accelerated in the next four days will easily push the total CARS rebates past the $3 billion in funding. The question that comes to mind is:  How are those transactions going to be funded?”   

According to Pasch, the situation will be especially tricky since the NHTSA has no authority to spend past the $3 billion allocated by Congress.  Even further complicating the situation is the fact that the CARS program was implemented without real-time tracking to understand how many rebates have already been promised to American car buyers. 

Pasch added, “The large backlog of deals to be submitted still exists and the payments backlog will be further extended by the weekend sales rush. By next week, the NHTSA’s 1,000 employees will have over 700,000 Cash for Clunkers sales  to process and that workload will not be completed any time soon.”

Congress will not know for weeks just how far past the $3 billion the CARS program is in the red.  In fact, Pasch predicts that it will take three or four weeks for dealers to get all their sales into the NHTSA reimbursement system. 

In late September Pasch predicts that a wave of criticism will surface which will be targeted at the NHTSA and their implementation of the CARS program because of the financial havoc it has dealt to consumers and car dealers alike.  

NHTSA Secretary Raymond LaHood has assured dealers that they will get paid, but the question may become, how???

To follow the latest information regarding the Cash for Clunkers bill, visit http://www.cashforclunkersfacts.com/news-on-bill/

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This seminar will offer hands on examples on how to utilize free and low-cost web publishing platforms to leverage franchise news, special events and sales promotions.   Results of effective content based SEO strategies include immediate increases in site traffic and increased lead generation. 

One of the highlights of Pasch’s seminar will be a featured discussion regarding the powerful results seen from wordpress microsites.   The PCG Digital Marketing has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  Their own dedicated wordpress microsite, http://www.seomicrosites.com/ , provides examples of how wordpress sites which use content based SEO strategies deliver powerful search rankings results.  

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending the PCG Digital Marketing an email at; info@paschconsulting.com.

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Consumers are disgruntled over the government’s standardized fuel ratings which are posted at http://www.fueleconomy.gov .  The fuel ratings do not take into consideration wear and tear to vehicles which prevents them from attaining the MPG numbers the vehicle was originally estimated to achieve. 

Brian Pasch, CEO of the PCG Digital Marketing, has created the petition to provide a place meeting place for consumers to unify their voices.  Over 600 consumers have added their name to the petition in the first two weeks that the site was opened.

Most consumers understand that the NHTSA is only responsible for implementing the program and is not responsible for the restrictions of the bill.  What they don’t know is how to make their voices heard in Congress.  The petition was created to help that process.

Cash for Clunkers Petition Website

The website, http://www.nocashforclunkers.com/ , is taking comments from consumers who want their voices heard.  By joining the online petition, consumers will add their names to the petition list that will be sent to the original sponsors of the Cash for Clunkers legislation.  The goal is to make sure Congress hears their voices and those of frustrated consumers around the country if additional funding is requested. 

The most common complaint from consumers is that the Federal website rates their “clunker” at 19, 20 or 21 combined mpg.  Consumers are adamant that their vehicle’s condition prevents it from getting anywhere near that mpg number.  For example, one reader wrote in to the site, “I have a 2001 Infiniti I-30 with 220,000 miles. The EPA MPG says I am getting 20 mpg. That is a joke. I have 220,000 miles on my car. I would be lucky to be operating at 18 mpg.”  These types of complaints are flooding the www.CashForClunkersFacts.com blog site. 

Another consumer wrote, “Regarding the Car Allowance Rebate System. I currently drive a 1995 model car that I have owned for 12 years. According to the website fueleconomy.gov, it has a “new” mpg rating of 20 which means that I do not qualify for the CARS program. The MPG when the car was new was 22. This is disappointing as I do not understand how a change of ONLY 2 mpg is calculated on a 14 year old vehicle!”

NET-10 Proposal

The ‘No Cash for Clunkers’ website suggests an alternative qualification model called:  NET-10.  If a consumer trades in their “clunker” for another new vehicle that gets at least 10 mpg  more than their current clunker, they would qualify for the $4,500 credit. 

This type of revision will accomplish the fuel conservation and environmental goals of the bill and will also remove the penalty from consumers who have a car that is operating at much less of a fuel efficiency than the government’s standardized estimates suggests. 

For more information on the No Cash for Clunkers petition, consumers are encouraged to visit http://www.nocashforclunkers.com/

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