Latest Blog Posts

The Pasch Consulting Group has just released the roster of speakers and topics to be covered during the automotive industry’s first ever Automotive Marketing Boot Camp.  The boot camp will be held on February 12th; the day before NADA starts in Orlando.

The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO. 

 Social Media expert JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.

 Paul Rushing and Brian Pasch, SEO specialists and respected Internet Marketing experts, will cover how to create search friendly blogs in WordPress as well as using content driven strategies to deliver stand-out search results.

 Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O’Such.  Tim will provide necessary skills needed to use video to enhance a dealer’s organic search visibility.   Tim Jennings has been in the automotive business for 18 years. The last 15 years he has held his current position as Internet Sales Manger in Dekalb Illinois.  He spoke at the 2007, 2008 and 2009 Digital Dealer Conferences and was featured on the cover of the October Digital Dealer Magazine.

 Rounding out the boot camp will be a class on the fundamentals of Google Adwords by Eric J.B. Mayhew.  Eric is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design.

 Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the skills dealers need to understand, manage and catapult their online marketing strategy to the next level.  The boot camp is perfect for General Managers and Internet Sales Managers. 

More information on the Boot Camp can be found at: http://www.automotivemarketingbootcamp.com 

Schedule:                     http://www.automotivemarketingbootcamp.com/schedule

Online Registration:    http://www.automotivemarketingbootcamp.com/paypal

Registration is limited to 75 people to keep class size to 15 people.  Registration is $795.00 until December 12^th and $895 from then on. 

About the Brian Pasch and the Pasch Consulting Group

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

www.dealer-seo.com

Internet marketing jobs in NJ are still in high demand, despite statewide increases in unemployment.   The emergence of popular social media sites like Facebook, Twitter and NING as well as the efficiency and ability to narrowly target a desired audience online has drawn most businesses, if not all, to seek out specialized Internet marketing firm to handle their online campaigns.

The Pasch Consulting Group in NJ is one such Internet Marketing company who has experienced a sharp increase in business.  The shift to focus on Internet marketing and the dramatic rise in demand has caused their company to steadily grow up and out over the past 4 years. 

The Pasch Consulting Group (PCG) in NJ specializes in Search Engine Optimization (SEO), Internet Marketing, social networking and web design.  During a time when many businesses were suffering, Internet marketing firms like PCG were flourishing.  CEO, Brian Pasch, recently announced that he is looking to further expand his staff with the addition of experienced account managers and web designers.

Brian Pasch commented, “The pace at which the business is expanding is incredible.  In order to keep up with the demand, we need experienced project managers and web designers who can handle all aspects of our clients’ Internet marketing strategies and objectives.”  These strategies, according to Pasch, include Internet Reputation Management, Social Networking, blogging, Internet Public Relations, and website and microsite design.

The Internet Marketing Account Manager position requires monitoring web designers assigned to build websites, performing SEO checks for each account’s desired keywords and making decisions regarding each client’s Internet SEO advancement.

NJ residents interested in applying for the job can email carrie@paschconsulting.com

For more information on the Pasch Consulting Group, visit http://www.paschconsultinggroup.com

Brian Pasch will discuss Automotive SEO practices at the 7^th Digital Dealer Conference in Tennessee.   Guests attending the seminar led by Brian Pasch will learn about content based SEO strategies which will demonstrate to dealers how to target key search phrases with effective SEO strategies for Google page one dominance.   Mr. Pasch is among the top 5 requested returning speakers, as rated by attendees from the last conference. 

This seminar will offer hands on examples on how to utilize free and low-cost web publishing platforms to leverage franchise news, special events and sales promotions.   Results of effective content based SEO strategies include immediate increases in site traffic and increased lead generation. 

One of the highlights of Pasch’s seminar will be a featured discussion regarding the powerful results seen from wordpress microsites.   The Pasch Consulting Group has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  Their own dedicated wordpress microsite, http://www.seomicrosites.com/ , provides examples of how wordpress sites which use content based SEO strategies deliver powerful search rankings results.  

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending the Pasch Consulting Group an email at; info@paschconsulting.com.