The Annapolis Ford Labor Day Sale at Bob Bell Ford is your chance to save big with the help of Fords Labor Day Sales Event. Bob Bell is offering Annapolis Ford car buyers strong incentives and financing for a limited time which includes $2,000 Bonus Cash and 0% financing for qualified buyers.

Annapolis area consumers who are ready to save on a Ford vehicle, call the sales professionals at Bob Bell Ford (410-766-3600) for Labor Day sale details. Bob Bell Ford is conveniently located minutes from Annapolis Maryland. The dealership is located at 7125 Ritchie Highway, Glen Burnie Maryland 21060.

For directions to the store, you can use their mapping software located on this directions link.

Annapolis Ford Sale

The 2010 Annapolis Ford Labor Day Sale at Bob Bell Ford Includes substantial savings on all Bob Bell Quality Pre-Owned and Annapolis Ford Certified Used Cars. Click to save on all cars in stock and your drive from Annapolis will be rewarded with professional sales, service and of course savings!

Annapolis Used Cars and Trucks on Sale

At Bob Bell Ford, going the extra mile for you is all in a days work. If you are looking for a used Ford car or truck on Labor Day weekend, you have come to the right place. When you drive away in any Bob Bell Ford Certified Pre-Owned vehicle, you receive at delivery:

• A Full Tank of Fuel
• Your Vehicles History Report
• A Washed and Vacuumed Vehicle
• New Wiper Blades

Interested in a new car buying experienced? Call our Certified Car Hotline at 1- 800-825-9591.  Use this certificate below for any extra $250 in savings for Annapolis area car buyers.

Labor Day Facts

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

Visit Bob Bell Ford

Bob Bell Ford
7125 Ritchie Highway
Glen Burnie Md 21061
Call 410-766-3600

www.bobbellford.com

Mr. Pasch will be demonstrating how dealers can protect their online inventory from competitors and those who might otherwise leverage it for their own benefit, and push them off Google page one.   Guests of the seminar will learn how to defend themselves and evaluate the many advertising models for online inventory.

Digital Dealer Conference & Exposition

Celebrating its 9th year, the Digital Dealer Conference has been growing in popularity due to its focus on cutting edge digital strategies to help car dealers become more effective and profitable in challenging markets. The last conference in Orlando in April drew 559 dealership attendees from 46 states and featured more than 70 companies as exhibitors and sponsors in over 60 booth spaces.

Combined, the last two Digital Dealer Conferences drew over 1,100 registered dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, BDC/CRM Managers, Pre-Owned Managers, Service Managers and F&I Managers – every one of them there to learn more about Internet and technology-related issues from expert speakers and exhibitors.

Automotive professionals who have not yet registered for the conference can obtain information on registration costs and a conference agenda by visiting:  www.digitaldealerconference.com .

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.

The Automotive Advertising Network is a groundbreaking automotive advertising strategy. The new model offers car dealers a package of digital advertising strategies to benefit their sales and search visibility.  As a member, the network increases links, traffic and sales for Buffalo Cars sitting on local dealer lots.

Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages. Contact sales at 732-450-8222.

Buffalo car dealers have also been able to integrate their automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages. Buffalo car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.

Buffalo Dealers Sell More on the AAN

A sampling of the Buffalo car dealers in the Automotive Advertising Network are listed below. You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they represent.

• Buffalo Chevrolet
• Buffalo Honda
• Buffalo Nissan
• Buffalo Toyota
• Buffalo Ford
• Buffalo Buick
• Buffalo Cadillac
• Buffalo Dodge
• Buffalo GMC
• Buffalo Jaguar
• Buffalo Jeep
• Buffalo Subaru
• Buffalo Suzuki
• Buffalo Chrysler

Buffalo Car Dealers

Buffalo car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help. Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back. For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com

As part of their new strategic digital marketing strategy, Columbiana Buick Cadillac Chevrolet will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Columbiana Buick Cadillac Chevrolet, please visit www.drivecolumbiana.com

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada.  For additional information on their services and marketing packages, visit www.pcgdigitalmarketing.com or www.dealer-seo.com

We are creating a comprehensive, centralized directory of these agencies to make it easy for car dealers to shop for a new automotive advertising agency.  If you have direct email addresses to the owners of these companies, please send them along.

Automotive Advertising Agency Directory

Once we receive your recommendations, we will send an email out the the agency and ask them to send us more details on the services that they offer.  This will allow PCG to properly represent each company that is selected for the Automotive Advertising Directory.  I would also like to hear from our readers about which services these agencies perform above their peers; direct mail, ecommerce, web design, etc. 

Reminder: 2010 ASMA Awards

In the Fall of 2010, PCG will be presenting the best automotive website companies with the delivery of the 2010 ASMA awards.  For more information on the awards and to request an application, visit:  www.asmaawards.org.  Applications will be emailed at the end of July and this years’ criteria will be expanded to include mobile applications, chat, iPad integration as well as increased real-life search testing.  If you would like to recommend a website provider for the study, please contact them and ask them to call Carrie Hemphill at 732.450.8200 or to email Carrie at carrie@paschconsulting.com

As part of their new strategic digital marketing strategy, McNeill Chevrolet Buick will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about McNeill Chevrolet Buick, please visit www.mcneills.cc

As part of their new strategic digital marketing strategy, Dodgeland of Columbia will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Dodgeland of Columbia, please visit http://www.dodgelandofcolumbia.com

As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Papa’s Dodge, please visit http://www.papasdodge.com

Car dealers are often confused at the myriad of digital marketing tools and solutions that are offered to them. Every time I open a trade publication I see a new vendor offering Automotive SEO, Chat, Video Optimization, Social Media and SEM software that claim to make their digital marketing efforts more effective.

As PCG Digital Marketing has expanded its own offerings to car dealers, none are more apparent than Fixed Operations digital marketing and optimization.

In this case, car dealers don’t have to go far to see that most car dealers are invisible on Google Page One for searches for tires, brakes, oil changes and parts in their own PMA.

Fixed Operations SEO is not widely discussed within online communities or at trade conferences and yet it is a true bread winner for car dealers. I have been working with a number of car dealers that have decided to aggressively advertise that they offer competitive prices on the most common car repairs and service. The key is to take that offline decision to the search engines for consumers to see online.

There are a few ways to attack generating more calls and leads for service so I will create a multi-part series on this topic and also schedule a webinar to help dealers with implementing effective Fixed Ops search strategies.

Before we talk about search strategies, it is vitally important that you do local market research on competing dealers and independent service center. Use this data to establish your pricing and marketing message. Ask your digital advertising agency to create online and offline branding graphics and messages that can be used in print, television, banner ads and on your website.

Once you have the graphics and message worked out, add service pages to your main website or dedicated service website that match your offline message. I suggest that you have specific landing pages for oil changes, brakes, tires, transmission service, etc. Each of these pages should have a lead capture form and a clear call to action button to schedule a service appointment.

Once your dedicated service landing pages are in place, you can start a Google Adwords campaign which buys keywords that can be directed to the appropriate service landing page. For example, if you bought the words “oil change” or “Oil and Lube”, you should direct those clicks to the oil change landing page that you just created. Do not send consumers to a generic service appointment form with no message about why they should have their next oil change done at your dealership.

In Google Adwords this is called setting up Ad Groups, so I suggest that each Ad Group be directed to the best landing page you created.

Fixed Ops Videos

On your service landing pages, I suggest that you consider creating videos that address the common consumer fear that getting a service done at your dealership is more expensive than at an independent service shop. If you want to see two good examples of videos that talk to the consumer about dealership service benefits, click on the links below:

• Checkered Flag Service Video
• Mac Haik Service Video

In the case of Checkered Flag, their video team created a series of service videos that address specific services. If you click on the oil change link on the Checkered Flag service site, you will see that Christine’s video is different than the home page and talks specifically about oil changes.

If you would like to create a video package of 10 service videos, drop me a line because there are a number of companies that can do this for your dealership at a very reasonable cost. Fixed Ops videos will turn those boring pages on your website into selling tools.

It is wise to note that by creating a separate website optimized service website, car dealers can run TWO Adwords campaigns at the same time. This means your normal new and used car sales Adwords campaign can be running at the same time as your service Adwords campaign.

This has some added competitive advantages as well as addressing consumers behavior that clouds accurate assessment of sales campaigns. Consumers often click on car sales PPC ads when they really wanted service. Next time you want to see this, just listen to the phone calls recorded from your PPC campaign.

Dealers can create a service ad group which buys your dealership name and in that ad group create ads that are service specific messages. This can reduce the contamination of your car marketing PPC results by reducing the number of service clicks out of the sales campaign.

SEO for Fixed Ops

In addition to Adwords SEM, I suggest that dealers create a stand-alone service website that is optimized for their PMA and the most common services they offer. A service Microsite will create an annuity of high quality service leads once it is indexed every year without advertising costs. The interesting fact is that most car dealers are NOT appearing in the organic search results for services like oil change, tires and brakes.

The market is wide open for those who respond first.

The organic listings in Google for service searches are filled with franchises like Jiffy Lube, Meineke and Discount Tire stores. It’s time for car dealers to fight back and give consumers a choice when they search online. Search optimized websites for Fixed Operations actually index rather quickly because local dealers have ignored this aspect of Automotive SEO.

Also, buy creating a separate service website, you can choose a URL that will better match consumer search. For example, if you purchased www.seattlejeepservice.com you would have a better change of appearing in service related searches in Seattle.

Fixed Operations Digital Marketing

If you have not been exploiting the profit and revenue associated with a dedicated Fixed Ops digital marketing campaign, there is no better time to start than today. If you need assistance, drop me a line and we can coach you through the process.

PCG has a new Fixed Operations marketing package and stand-alone website that may be the right fit for your business for as little as $395 per month. Give us a call 732-450-8200

As part of their new strategic digital marketing strategy, the Englewood Toyota dealership will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Groove Toyota’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Groove Toyota’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Groove Toyota’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  Groove Toyota will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about Groove Toyota, please visit http://www.groovetoyota.com/

The interesting fact is that most car dealers are not using Automotive Search Engine Optimization (SEO) strategies to increase service and parts sales.  This means that the dealers who act quickly will have a long term strategic advantage in the coming years.

For many dealers, the prior emphasis for search engine optimization has been on sales of new and used cars.   However, the real opportunity in 2010 is in an area that most dealers have ignored in their digital marketing strategy.

As dealers have diminished their ability to generate first party sales leads on their own websites by sending their inventory out to websites that produce no meaningful sales each month, dealer principals are looking for new ways to generate revenue. 

Dealers are eager to find ways to take back control of their digital marketing footprint and PCG has the right tools to regain search authority for fixed operations; parts and service.

PCG Digital Marketing, on May 28th, 2010  announced a new Fixed Operations digital marketing platform for car dealers looking to increase direct consumer leads for common services such as oil changes, brakes, tires, radiator service, transmission, front end alignment, transmission repairs and dozens of popular Repairs orders. 

The new Fixed Operations Marketing Platform (FOMP) creates hundreds of organic, search optimized pages for the most popular services in the dealer’s PMA and beyond.  These pages can extend past the OEM brand that they represent to attract new customer that are driving competing brands.

The goal is for dealer service departments win over local car drivers to consider their dealership and the car that they sell when looking for their next car or truck.  Dealers who want to be competitive for tires, oil changes and brakes will rejoice when they see just how effective the PCG Fixed Operations Marketing Platform (FOMP) is at delivering search visibility and leads for service and parts.

PCG also has innovative ways to market OEM parts online in conjunction with auto part shopping cart providers.

For more information on the new marketing tools for Fixed Operations departments, contact PCG Digital Marketing.

Schedule an online demonstration with Carrie Hemphill at 732-450-8200. 

The FOMP for service marketing is priced at $399 and $599 a month depending on the brands and area that dealers want to cover in their state.  A small setup is required and contracts are month to month after an initial three month commitment.

Parts marketing websites are custom quoted based on certain market criteria.

The AAN, is compromised of national, regional and local advertising websites that offer car dealers unprecedented visibility for the cars that they sell.  The AAN includes both new and used cars that are for sale at reputable car dealers nationwide.  The Automotive Advertising Network does not list cars sold by individual consumers as a protection for car buyers.

The Automotive Advertising Network’s national car sales portal is located at www.cardealersale.com and lists all cars that are available for sale from member dealers.   The website is designed for the optimal consumer experience for Internet shoppers. The site has also been optimized for the new Apple iPad. 

When the CarDealerSale.com website is accessed by iPad users, the car detail pages utilize the full screen capabilities of the iPad.  The AAN is the first optimized website for car dealer inventory advertising by eliminating distracting advertising banners on car detail pages and utilizing the iPad’s full screen capabilities.  Since car listing pages are free from ads, the details fit perfectly on the iPad’s attractive display.

In addition to the national exposure  Jerry Durant  Auto Group will have on www.cardealersale.com, their cars will also be listed on the Automotive Advertising Network’s brand specific and regional websites that include http://www.fortworthdealers.org  and other regional automotive news websites.  Since Jerry Durant is located in the Fort Worth suburbs, the AAN allows member dealers to advertise their cars nationally as well as locally to match the search behavior of consumers in their primary market area.

In addition to advertising their cars, trucks or SUV’s in stock online, the AAN provides the CarPort App™ which allows dealers to post their inventory on Facebook and popular blog platforms that include WordPress, Blogger and  TypePad.  The CarPort App™ gives car dealers unprecedented advertising opportunities to leverage social media platforms to publish content and integrate the cars that they sell.

The Jerry Durant Auto Group utilizes the CarPort App™ on their popular blog located at http://www.chevroletfortworth.com .  Visitors can read the latest news and advice provided by Jerry Durant and in their news posts they can include a live, real-time samples of cars that they have in stock.  Jerry Durant Auto Group’s blog uses WordPress technology; a popular blogging platform.

The CarPort App™ seamlessly also integrates into Facebook Fan Pages using a separate tab to research cars that are in stock for any member in the AAN.  The functionality allows dealers to place their inventory one-click away from consumers who visit their Fan Page without over-selling their cars in their Facebook Wall postings.  This is the perfect balance of becoming a Trust Agent by not pushing cars in daily updates on their Facebook Wall.   You can see CarPort App that Jerry Durant is utilizing on Facebook using this link:

http://www.facebook.com/JerryDurantAutoGroup#!/JerryDurantAutoGroup?v=app_110675185616481

The Automotive Advertising Network is open to call new and used cars dealers in the United States and Canada and is offering special promotional pricing until June 1st.  For additional details contact PCG Digital Marketing at 732-450-8200.

The NJ Premier Institute for Medical and Dental Training is one of the leading schools offering classes for dental assisting in NJ.  Lisa Wassef, co-director of the Institute, says there are many sound reasons why anyone in NJ should consider a career in dental assisting.  Below are Lisa’s top reasons to become a NJ Dental Assistant:

1.  Excellent Opportunities: Dental assistants are expected to be among the fastest growing occupations in the country. Demand in NJ is flourishing.
2. Financial Reward: Full-time salaries for dental assistants start at about $35,000.
3. Flexibility: Career options include both full-time and part-time positions with early morning, evening and weekend availability.
4. Work Environment: Medical offices are clean and tend to hire friendly and cordial individuals, which makes going to work everyday enjoyable.
5. Personal Satisfaction: Going to work every day is challenging and offers a diverse variety of tasks. No two days are ever the same.
6. 13 Week Prep Course: The NJ Premier Institute offers a 13 week course to fully prepare students for entry into the field.
7. Financial Assistance:  The NJ Premier Institute can offer tuition assistance through Health One.

 NJ Dental Assistants have a bright and promising future ahead of them, despite mounting unemployment rates.  Wassef says, “Career opportunities are limitless in NJ for medical and dental assistants.  The nation’s unemployment numbers may be up, but graduates of our school are experiencing multiple job opportunities with immediate entry into their specific field.”

A high school GED is all that is required to enroll. To learn more about enrolling in the NJ Premier Institute, visit http://njpremierinstitute.com/contact/about-us.html

Woburn Toyota is enhancing their current sales event with extra special savings on the most popular Toyota models including the 2010 Toyota 4Runner.  If you have a car or truck that you would like to trade in, click here to Value Your Trade.

If you are looking for a new reliable, rugged and comfortable truck and live in the New England area, Woburn Toyota can save you thousands of dollars off the MSRP of a 2010 Toyota 4Runner,

Consumers often write to Woburn Toyota to say that when they compared prices with their local Toyota dealer,  they were able to save their money on the exact same 4Runner.  Every day Woburn Toyota helps New England car shoppers find the perfect Toyota vehicle for their needs.  Don’t take our word for it, read what a recent customer had to say:

Some years ago, Robert Fahey helped me with lease and further purchase of Toyota Matrix. I was highly pleased to do business with him because of his great distinction from many car salesmen who I previously dealt with. When I recently decided to buy a new mid-size car, I did not have a preference among Honda, Subaru, and Toyota. I immediately selected the later after I knew that Robert was still working for Woburn Toyota, and I was not disappointed with this. Our negotiation process with Robert was very straightforward and simple. I received the best expected price for Camry 2010 and trade-in value for Camry 98. He clearly explained me the different financing options with exact numbers.  Robert Fahey acts as a very friendly and highly knowledgeable advisor, not as a regular salesperson. I will continue recommending him to all my colleagues and friends.  – Victor L.  (Actual review posted on DealerRater.com)

2010 Toyota 4Runner Massachusetts

The 2010 Toyota 4Runner easily tackles a ride into New England’s Ski resorts in the middle of ski season.  Snowy roads on your morning commute in Boston will demonstrate that the versatility for on-road or off-road driving that comes naturally to the 2010 Toyota 4Runner. When you drive a 4Runner you will wonder why you waited so long to venture into the world of the crossover.

Come in a test drive a 4Runner today!

Your New England 4Runner Dealership

The Woburn Toyota dealership is located at:

394 Washington Street
Woburn, MA 01801-2110
Phone: 877-275-1907

www.woburntoyota.com

You can also visit Woburn Toyota’s Facebook page to see their latest posts and customer testimonials at: http://www.facebook.com/woburn.toyota

We welcome Park Avenue Acura to the PCG Digital Marketing family  of car dealers.  Park Avenue is one of the leading East Coast Acura dealers with outstanding customer service scores.  If you are looking to purchase an Acura car in New Jersey, give Park Avenue the opportunity to win your business.

Customer Service has been #1 at Park Ave Auto Group since our beginnings in Rutherford. We still are a family owned and operated dealer group taking a family oriented, personal approach to selling cars. Our goal – to develop a long lasting relationship with our customers. Customer service doesn’t stop with the delivery of your new car. We’ll follow your car through its years of service with us and we’ll be there for you when it’s time for a new car.

Park Ave Auto Group… Experience, Quality and Exceptional Values in the Heart of Bergen County.

Park Ave Acura is proud to serve Rochelle Park with quality Acura vehicles. With models like the RL, TL, TSX, MDX and RDX, we have something for every taste and need. Come visit us to see our vehicles and take one for a test drive.

If you’re looking for a used car in Rochelle Park, Park Avenue Acura can assist you. Visit their used car inventory page to see their  large collection of certified pre-owned and used vehicles.

Park Ave Acura is not just your Wayne, Verona, Ramsey and Rochelle Park area Acura dealership, they also provide a full line of services dedicated to their New Jersey customers. From Acura auto repair performed by expert mechanics, to OEM Acura auto parts, to car loans, Park Ave Acura is the smart choice for your automotive needs.

Come in and say hi! We’re located at 171 Route 17 South, Rochelle Park, NJ or you can call  Park Avenue at 201-587-9000.

Directions to Park Avenue Acura

View Larger Map

The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO. 

 Social Media expert JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.

 Paul Rushing and Brian Pasch, SEO specialists and respected Internet Marketing experts, will cover how to create search friendly blogs in WordPress as well as using content driven strategies to deliver stand-out search results.

 Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O’Such.  Tim will provide necessary skills needed to use video to enhance a dealer’s organic search visibility.   Tim Jennings has been in the automotive business for 18 years. The last 15 years he has held his current position as Internet Sales Manger in Dekalb Illinois.  He spoke at the 2007, 2008 and 2009 Digital Dealer Conferences and was featured on the cover of the October Digital Dealer Magazine.

 Rounding out the boot camp will be a class on the fundamentals of Google Adwords by Eric J.B. Mayhew.  Eric is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design.

 Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the skills dealers need to understand, manage and catapult their online marketing strategy to the next level.  The boot camp is perfect for General Managers and Internet Sales Managers. 

More information on the Boot Camp can be found at: http://www.automotivemarketingbootcamp.com 

Schedule:                     http://www.automotivemarketingbootcamp.com/schedule

Online Registration:    http://www.automotivemarketingbootcamp.com/paypal

Registration is limited to 75 people to keep class size to 15 people.  Registration is $795.00 until December 12^th and $895 from then on. 

About the Brian Pasch and the PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

www.dealer-seo.com

We are very proud to have been selected after a detailed RFP process which will cover their domestic and International search marketing needs.  PCG will assist KDS with the SEO and SEM campaigns as well as marketing in language to Hong Kong and the Far East.

Komar Distribution

What began two years ago as a 350,000-square-foot distribution center in San Bernardino, Calif., for Charles Komar and Sons’ own brands—which include sleepwear and intimates labels—has now grown into Komar Distribution Services, a back-office and distribution-services provider.

The company, which has operated a distribution warehouse out of McAlester, Okla., for approximately 80 years, made the move west to satisfy its own distribution needs and quickly found brands eager to use its facilities and resources.

Ron Weissbrod, Komar’s vice president of business development, said Komar currently has approximately 10 customers being serviced out of the San Bernardino location. Those customers represent 15 percent to 20 percent of Komar’s business out of the West Coast location, and Weissbrod expects that number to more than double in the next several years.

He declined to name Komar’s current clients. But Weissbrod said customers include domestic and international swimwear, sleepwear, intimates, sportswear, dress, and children’s and juniors brands that retail in major and big-box retailers through to specialty stores and independent boutiques. Client testimonials on Komar’s Web site count Liz Claiborne Sleepwear among its satisfied customers.

Victor Rallo, owner of Basil T’s a popular Italian Restaurant and Brew Pub, will offer Urban Outfitters customers a free pizza* when they come in for lunch or dinner and show an Urban Outfitters store receipt from that same day.

Rallo commenting on the offer which runs until December 15th said:

“We love that Urban Outfitters will draw more shoppers into Red Bank.  When they are done with their day of shopping, they can walk a few blocks and come to Basil T’s for a homemade pizza and a glass of wine or a freshly made beer.”

Urban Outfitters just completed their local job fair which ran from October 15th-16th at the Oyster Point Hotel in Red Bank.

Red Bank Italian Restaurants

Basil T’s Bistro and Brew Pub is Red Bank’s most visited Italian Restaurant and  just minutes from the new Urban Outfitters Store located on 2-10 Broad Street.  Ample parking is available and the restaurant is located opposite of the famous Molly Pitcher Inn.

Basil T’s is also located minutes from the Two River Theater, Count Basie Theater and Riverview Medical Center.

Holiday Parties in Monmouth County

The restaurant is current taking reservations for corporate and local business holiday parties.  Basil T’s offers numerous choices for priec-fixed corporate events and parties.  Victor Rallo is running a limited time Internet promotion on all corporate holiday parties booked by December 7th.

Mention booking code HOLIDAY2009 and get a complimentary champagne toast to kick off your holiday event.  View menu options at Basil T’s

* The free pizza promotion is for dine-in customers only and limited to one pie per table, per day.  Your Urban Outfitters Receipt must be dated the same day as you dine.  Offer expires on December 15, 2009.

The PCG Digital Marketing in NJ is one such Internet Marketing company who has experienced a sharp increase in business.  The shift to focus on Internet marketing and the dramatic rise in demand has caused their company to steadily grow up and out over the past 4 years. 

The PCG Digital Marketing (PCG) in NJ specializes in Search Engine Optimization (SEO), Internet Marketing, social networking and web design.  During a time when many businesses were suffering, Internet marketing firms like PCG were flourishing.  CEO, Brian Pasch, recently announced that he is looking to further expand his staff with the addition of experienced account managers and web designers.

Brian Pasch commented, “The pace at which the business is expanding is incredible.  In order to keep up with the demand, we need experienced project managers and web designers who can handle all aspects of our clients’ Internet marketing strategies and objectives.”  These strategies, according to Pasch, include Internet Reputation Management, Social Networking, blogging, Internet Public Relations, and website and microsite design.

The Internet Marketing Account Manager position requires monitoring web designers assigned to build websites, performing SEO checks for each account’s desired keywords and making decisions regarding each client’s Internet SEO advancement.

NJ residents interested in applying for the job can email carrie@paschconsulting.com

For more information on the PCG Digital Marketing, visit http://www.paschconsultinggroup.com

This concert will feature classics from Pink Floyd, The Allman Brothers, and a mini tribute to Woodstock ala Jimi–a show not to miss!

The Gig:
Saturday, August 29th – 7pm at The Count Basie Theatre in Red Bank.

For ticket sales, visit http://sa1.seatadvisor.com/sabo/servlets/TicketRequest?eventId=185708&presenter=NJCB&venue=&event=

About Rockit for Kids

Rockit For Kids is a Red Bank based music program for young musicians, which gives kids an instant opportunity to play live Rock & Roll with their peers, bringing them together to perform as an accomplished band.  The program is primarily for kids between the ages of 8 and 16 who audition live for a chance to be a part of the next live concert.

 Concert tickets are currently on sale for the August 29^th concert at the Basie.

 For more information, visit http://www.rockitforkids.org/news/news.html

 For more information:

 Bruce Gallipani

Founder

Rockit For Kids

bruce@rockitforkids.org

 Brian Pasch, CEO of the PCG Digital Marketing is encouraging all consumers to share their thoughts and concerns about the proposed government healthcare initiatives.  According to Pasch, “It is so important for Americans to send a message to Congress and share their concerns and ideas on how to reform our national healthcare system.  Consumers normally don’t have an open opportunity to have their voice heard nationally and this website provides that venue.”

The website is designed to allow consumers to discuss national and local healthcare issues by way of virtual town hall style meetings.

 According to Pasch, the website will provide an unbiased collection of public information and attempt to identify misinformation floating in cyberspace about specific healthcare reform ideas.  Consumers can join the discussion on the latest government proposals and voice their opinion. 

 Some of the current town hall discussions include: 

• What Are Your Biggest Fears About Healthcare Reform? 
• How To Pay For Obama’s Healthcare Plan?
• What  is on your healthcare reform short-list? 

 Consumers who would like to share their story and hear what others have to say can visit http://www.governmenthealthcarefacts.com/

 The Cash for Clunkers postmortem review site allows consumers to share stories on many related topics:

• Consumers Who Had a Positive Cash for Clunkers Experence 
• Consumers Who Had a Negative Cash for Clunkers Experience
• Consumers Who Are Taking Legal Action 
• Consumer Messages to the NHTSA on CARS Program
• Consumer Messages to Congress on CARS Program 
• General Posts about CARS Program – SPEAK UP Forum

  Many consumers have already spoken out on the new forum.  One consumer added this comment,

 ”I tried to trade in a car that got 19 mpg for one that got 33 mpg. I didn’t qualify. Other people were buying cars and trucks that got 10 mpg less than the one I was going to buy. I was also told by car dealers I know that only upper middle class and wealthy people had the money to buy ‘new cars” as pre-owned cars with great mpg did not qualify. Another giveaway to the rich, as it didn’t help poor people or lower middle class folks who are hoping to have a job at the end of the year.”

 Other satisfied consumers chimed in on the site with rave reviews about the program.  One consumer wrote,

 ”My experience was a very positive one and I believe that was for two main reasons. First I understood all the requirements of the program and had all my documentation in order. Secondly the dealership,  in Appleton WI as well as sales consultant were also as thorough in their preparation for handling the paperwork. I was able to get a $4,500 credit for a van that was 19 years old and worth $500. Without the program I’d still be driving the same vehicle and not an Audi Q5.”

 Brian Pasch, CEO of the PCG Digital Marketing is encouraging all consumers to share their experience, positive or negative, on the Cash for Clunkers forums.  According to Pasch, “It is so important for Americans to send Congress feedback on the implementation of the program.  Consumers normally don’t have an opportunity to have their voice heard nationally and this website provides that venue.”

 Consumers who would like to share their story and hear what others have to say can visit http://cash-for-clunkers.cashforclunkersfacts.com/

Cash for Clunkers will come to a close on Monday August 24th at 8:00 pm and it will be a four day marathon race for dealers across the country to squeeze in as many clunker deals as possible before the program shuts down. 

Brian Pasch, CEO of the PCG Digital Marketing which offers automotive marketing services to the automotive industry has been following and analyzing the bill since before it was approved by congress. Their company also created the popular consumer forum www.cashforclunkersfacts.com .

 Commenting on the final days of the program Pasch voiced his concern “It is clear to me that the number of sales accelerated in the next four days will easily push the total CARS rebates past the $3 billion in funding. The question that comes to mind is:  How are those transactions going to be funded?”   

According to Pasch, the situation will be especially tricky since the NHTSA has no authority to spend past the $3 billion allocated by Congress.  Even further complicating the situation is the fact that the CARS program was implemented without real-time tracking to understand how many rebates have already been promised to American car buyers. 

Pasch added, “The large backlog of deals to be submitted still exists and the payments backlog will be further extended by the weekend sales rush. By next week, the NHTSA’s 1,000 employees will have over 700,000 Cash for Clunkers sales  to process and that workload will not be completed any time soon.”

Congress will not know for weeks just how far past the $3 billion the CARS program is in the red.  In fact, Pasch predicts that it will take three or four weeks for dealers to get all their sales into the NHTSA reimbursement system. 

In late September Pasch predicts that a wave of criticism will surface which will be targeted at the NHTSA and their implementation of the CARS program because of the financial havoc it has dealt to consumers and car dealers alike.  

NHTSA Secretary Raymond LaHood has assured dealers that they will get paid, but the question may become, how???

To follow the latest information regarding the Cash for Clunkers bill, visit http://www.cashforclunkersfacts.com/news-on-bill/

According to Ray Spears, COO of One Stop Motors, “Financing a classic car, truck, motorcycle or motor home can differ greatly from financing a new vehicle, especially if the vehicle is rare or heavily customized. We specialize in auto loans for such classic vehicles.”

 Consumers who would like to learn more about the financing options available to them through One Stop Motors can visit http://classiccars.onestopmotors.com/financing/

 About ClassicCars.com

 Collector Car Network, Inc. is a specialty marketing and merchandising company specializing in classic cars, antique cars, muscle cars, and specialty cars.  The website helps classic car enthusiasts buy and sell their dream cars.

 http://classiccars.com

 About One Stop Motors

 One Stop Motors specializes in the sale of used cars online.   The company offers value added tools such as shipping, financing, extended warranties, insurance, marketing and advertising support for sellers and fraud protection for buyers. 

 http://www.onestopmotors.net

 The Rockit for Kids program lasts 6 weeks, with students attending a 55-minute band class each week with specialized instructors.  At the end of the 6 week program, the young rockers perform a live concert onstage together in front of a packed audience of adults and children who have come to see and hear the accomplished new band.    The band performs classic rock tunes as well as modern hits. 

 Also coming up in September, Rockit will be offering skill-building and performance enhancement classes on Thursdays. This training program offers those not yet ready to perform in the end-of-program concert the chance to work in a band and develop the necessary skills and techniques to take their musicianship to the next level. 

 Rockit For Kids band members have had the luxury of performing live at the Count Basie hundreds of times since the program began in 2004.  This past April, the young musicians were invited to open for the Marshall Tucker Band.  Rockit band members also performed a Benefit concert for the Bolger Middle School in Keansburg, and competed in the Battle of the Bands in Belmar (members of Rockit took first place!).

 Registration for new members is available at http://www.rockitforkids.org/program/program.html

 About Rockit for Kids

Rockit For Kids is a Red Bank based music program for young musicians, which gives kids an instant opportunity to play live Rock & Roll with their peers, bringing them together to perform as an accomplished band.  The program is primarily for kids between the ages of 8 and 16 who audition live for a chance to be a part of the next live concert.

 Concert tickets are currently on sale for the August 29^th concert at the Basie.

 For more information, visit http://www.rockitforkids.org/news/news.html

 For more information:

 Bruce Gallipani

Founder

Rockit For Kids

bruce@rockitforkids.org

This seminar will offer hands on examples on how to utilize free and low-cost web publishing platforms to leverage franchise news, special events and sales promotions.   Results of effective content based SEO strategies include immediate increases in site traffic and increased lead generation. 

One of the highlights of Pasch’s seminar will be a featured discussion regarding the powerful results seen from wordpress microsites.   The PCG Digital Marketing has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  Their own dedicated wordpress microsite, http://www.seomicrosites.com/ , provides examples of how wordpress sites which use content based SEO strategies deliver powerful search rankings results.  

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending the PCG Digital Marketing an email at; info@paschconsulting.com.

 Dr Robert Sacks in Oakhurst NJ was named to this year’s list.  He is pleased to see that the talent and quality of dental care that exists in Monmouth County is finally being recognized.  “People naturally think that they need to travel North for a higher level of dental care.  Clearly, based on this survey, the level of care in Monmouth County is just as high as anywhere else in the state or even New York City, for that matter. “

 NJ Monthly magazine conducted the study.  According to the magazine, “New Jersey Monthly commissioned an independent survey of the state’s dentists by the Polling Institute at Monmouth University in West Long Branch. A total of 6,389 New Jersey-based dentists were invited to give their recommendations for this year’s list.”

A total of 1,229 unique votes were returned naming 240 NJ dentists to the Top Dentists List.  To see the entire list of NJ Top Doctors, visit http://njmonthly.com/articles/topdoctors/top-dentists-2009-general-dentistry.html

Dr Robert Sacks enjoys practicing cosmetic, restorative, and implant dentistry, with a focus on challenging cosmetic dental problems, smile design, and makeovers.   He uses veneers, porcelain jackets, bonding, and whitening,  to achieve  the desired results, and  has lectured extensively on  cosmetic dentistry.    For more information on his practice, visit http://sacksdental.com/  or email office@sacksdental.com

Consumers are disgruntled over the government’s standardized fuel ratings which are posted at http://www.fueleconomy.gov .  The fuel ratings do not take into consideration wear and tear to vehicles which prevents them from attaining the MPG numbers the vehicle was originally estimated to achieve. 

Brian Pasch, CEO of the PCG Digital Marketing, has created the petition to provide a place meeting place for consumers to unify their voices.  Over 600 consumers have added their name to the petition in the first two weeks that the site was opened.

Most consumers understand that the NHTSA is only responsible for implementing the program and is not responsible for the restrictions of the bill.  What they don’t know is how to make their voices heard in Congress.  The petition was created to help that process.

Cash for Clunkers Petition Website

The website, http://www.nocashforclunkers.com/ , is taking comments from consumers who want their voices heard.  By joining the online petition, consumers will add their names to the petition list that will be sent to the original sponsors of the Cash for Clunkers legislation.  The goal is to make sure Congress hears their voices and those of frustrated consumers around the country if additional funding is requested. 

The most common complaint from consumers is that the Federal website rates their “clunker” at 19, 20 or 21 combined mpg.  Consumers are adamant that their vehicle’s condition prevents it from getting anywhere near that mpg number.  For example, one reader wrote in to the site, “I have a 2001 Infiniti I-30 with 220,000 miles. The EPA MPG says I am getting 20 mpg. That is a joke. I have 220,000 miles on my car. I would be lucky to be operating at 18 mpg.”  These types of complaints are flooding the www.CashForClunkersFacts.com blog site. 

Another consumer wrote, “Regarding the Car Allowance Rebate System. I currently drive a 1995 model car that I have owned for 12 years. According to the website fueleconomy.gov, it has a “new” mpg rating of 20 which means that I do not qualify for the CARS program. The MPG when the car was new was 22. This is disappointing as I do not understand how a change of ONLY 2 mpg is calculated on a 14 year old vehicle!”

NET-10 Proposal

The ‘No Cash for Clunkers’ website suggests an alternative qualification model called:  NET-10.  If a consumer trades in their “clunker” for another new vehicle that gets at least 10 mpg  more than their current clunker, they would qualify for the $4,500 credit. 

This type of revision will accomplish the fuel conservation and environmental goals of the bill and will also remove the penalty from consumers who have a car that is operating at much less of a fuel efficiency than the government’s standardized estimates suggests. 

For more information on the No Cash for Clunkers petition, consumers are encouraged to visit http://www.nocashforclunkers.com/

We will be starting with Spanish and then offering other language as there has been significant interest in the last few months from Internet companies looking for a US based Internet marketing company that can translate their message to the US marketplace.

ClaraMark will start by offering a full range of Spanish language marketing services that will include: 

• - Press Releases in Spanish
• - WordPress Microsites/Blogs in Spanish
• - Social networking link building from Spanish language websites
• - Google Adwords targeting Spanish search phrases.

If your business could benefit from additional exposure to native Spanish speakers, please contact us for additional details. We can translate your marketing materials, your existing website and press releases into Spanish at a very affordable cost.

Promotional Price Until May 15, 2009

We are offering a special promotional rate for all project that are contracted by May 15, 2009 to coincide with our official launch date.  We believe that inexpensive Spanish language websites can attract additional customers that are not being tapped by your competitors.  This applies to any business that operates near a population center that has a concentration of native Spanish speakers. 

Research shows that native Spanish speakers with search for some things in English and other things in Spanish.  Spanish speakers visit Spanish news websites as well as Spanish social portals.  Why not have both languages covered for your business.  Why not have your press releases show up on Spanish language news portals? 

For example, if you were a car dealer in Miami, wouldn’t you want to be on Google Page one for a used car search like “autos usados Miami”?  believe it or not, most Miami car dealers are not optimized for this very common search phrase.

If you were a dentist, a doctor or a lawyer and have bilingual staff to answers calls from new customer, wouldn’t you want to greet consumers online in Spanish if that was their preference?

If you would like to test this concept and market your business in Spanish in your local area, we can design a Spanish website/microsite and combine an initial press release package for as little as $1,000.

If you are interested, send me an email and we can discuss how we can help your business increase its appeal to the Spanish speaking demographic in your area.

 Brian

• www.ripoffreport.com 
• www.complaintsboard.com
• www.pissedconsumer.com

and are losing business as a result of the posting, give us a call.

We are here to help you mitigate, negoiate or remove the negative post. The majority of these posts cannot be removed from the popular consumer venting websites. Sadly, there is no motivation for the website owners to take them down since it generates more traffic and buzz about their website. 

Mitigating Negative Internet Posts

The PCG Digital Marketing has been able to negotiate with website owners to have negative posts removed. This is the exception and not the rule.  Normally, we have to use super focused SEO strategies to move these posts off of Google Page One.

If any Internet Reputation Management firm claims to remove 100% of these posts, they are misleading you.  There are many people who will take your money and do nothing to really help so be careful.

Should you hire a lawyer?

The owners of these sites are numb to threats of lawsuits so not get too worked up if they refuse to take down a post.  You can try a letter from your lawyer but most often you don’t have the name of person in charge to address the letter properly.

Should Your Write a Response?

Most websites have the ability for a business to respond or refute the claim.  There are times when you will want to respond and other times you will be better off ignoring the post.  What you don’t want to do is to generate any unnecessary traffic to the negative page.

Internet Reputation Management Strategies

The PCG Digital Marketing has effective strategies to deal with negative posts on the Internet that are affecting your business or your reputation.

Do you want to push posts on RipOffReport.com or ComplaintsBoard.com off Google Page One?

Do you want to showcase your positive achievements or those of your company?

We have the solutions and the experience to attack the problem immediately.  So if you want a professional company with seasoned professional handling your Internet Reputation, then give us a call at 732-450-8200.

If you need the list of websites, visit this article on Internet Reputation Management.

Don’t Wait

If you wait until negative reviews show up for your business it will be more difficult to control the impact of a critical post. By creating a standard operating procedure for IRM you will ensure that positive reviews are being added on your business profiles each month.  When a negative post then hits, it will be in the minority of reviews and the single post’s power will be diminished. 

The biggest stumbling block for most businesses that can’t seem to implement a consistent Internet Reputation Management (IRM) system is time.  The time required to call, email and follow-up some customers is much longer than others.  That’s why setting up a system that can keep the process moving is so vital. Hard to reach customers have to be skipped over since you only need a small percentage of your customers to participate to effect change.

Creating an Internet Reputation Management System

We are now helping businesses setup a manageable IRM process that can be kept in house or outsourced.  The key is to prepare, in advance, a list of all the review sites you want to target and to create a script that someone can use to answer customer questions while on the phone. 

You must have a good FAQ sheet prepared so that when you call a customer and ask them to post a review, the caller is not taken off guard with their questions.  The FAQ sheet should include responses to:

• What should I write?
• How long should the review be?
• Should I give my full name?
• What if I had a mixed experience and can’t give you a five star review?
• Will I get compensated for my time?

Once a customer agrees on the phone to post a positive review, we recommend that you follow-up the call with an email explaining which sites you would like them to post. The email should include a direct link(s) to your business profile page.  Your email should also walk them through the review process on each site, calling out any special requirements that may be needed.

A well written email will make it easy for your customers and increase the number of posts that are actually made.   Don’t overwhelm them by asking them to post on too many sites. Listing one, two or three sites is all you need from any one customer.  By giving them a choice of sites to post, we have found it makes them feel more comfortable with the process.

Get a Commitment

When speaking with customers ask them to commit to a date that they will post their review.  Make sure you have a system to follow-up on these dates.  By asking them when they will be posting, it makes sending a reminder email very appropriate if they don’t post.

When implemented, a business owner can change the dynamics of web reviews in just a matter of weeks or months.  This of course depends on how many negative reviews exist for your business.  The key to remember is that Rome was not built overnight.   Take your time and let your IRM deliver steady reviews over the next year.

Take Your Time

Don’t rush too many reviews in any one month since dates are shown on review websites.  Never lie.  Never post reviews under anyone’s name other than yourself.  Never encourage your customers to lie.

If you create a process based IRM system, potential customers will see the great things you do on these popular reviews sites as well as Google Maps.  Positive reviews will generate more clicks to your website.   

The customers that we have implemented a process based IRM system have seen their pace of monthly positive reviews increase over 200%.  If you want to increase your online positive reviews, give us a call.

By having this real-time information, a company then has the ability to respond appropriately.  Sometimes a business may need to take immediate action and other times saying nothing at all may be best strategy. Keep in mind that the longer a post stays up on the Internet, the harder it is to contain the possible damage it may cause.

The realization that business owners need this type of information is part of the reason why the Internet Reputation Management (IRM) profession is growing. As the profession develops, IRM consultants will become a part of most business development plans. Internet Reputation Management strategies have offensive and defensive components. I strongly advise every business owner to put in place a proactive reputation management strategy before they are hit with a negative attack.

A Free IRM Tool

You can get started with tracking what is being written on the Internet with a powerful, easy to use tool. Google Alerts is a free service that many business professionals are not leveraging.  Google Alerts allows you to register words or phrases that you want to track.  When that search phrase is found by Google on a blog, news post or website, Google will send you an email alert and link to the post.  These alerts can be in real-time or summarized once a day.

Business owners should have some basic alerts that include their brand name and product names.  If you own any trademarks they should be added to the list.  Add all the names of your top executive team on the list.  Anything that interests you or is a “hot” topic in your industry should be tracked.

Once you realize the potential of this free tool, you can make sure you are on the pulse of the marketplace for any topic.

Monitoring Your Competition

Google Alerts can also be used to track the public facing communications of your competition.  Track your competitor’s press releases and products posts in real-time.  This can give you good intelligence on your industry without having to hire an outside news clipping service.

For example, if you are in the Entitlement Management field and the competition launches a new hardware product call the “Whisper 500″.  You can set a Google Alert for the phrase “Whisper 500″. Anytime the “Whisper 500″ product is reviewed or written about you can get an alert.

The strategy is that if the product is flawed or if users discover problems with the product, you might be able to leverage that intelligence in a sales call.  Sometimes real-time competitive intelligence can make all the difference is a very competitive bidding process. If the product is successful, these alerts can compile a list of posts why consumers are so excited about the product.  This data can guide your future product develop strategies.

Are You Using Google Alerts?

I wrote this short post because so few people are using Google Alerts and it has proven to be an invaluable tool for my business. This tool is a great way to stay connected to what is happening across your industry and to read about what the thought leaders in your market are saying.

Setup your free Google Alerts account today.  www.google.com/alerts

I have been invited by www.DealersEdge.com to conduct a webinar to enable car dealer staff to update their websites to better comply with the recommendations set out in the Google SEO Starter Guide.  You can download a free copy of the 22 page booklet by following this link:  Google SEO Guide.

Brian Pasch will be showing participants how to research effective keywords to place in web page titles and META description tags.  I will be demonstrating how to update META tags and titles using popular web platforms that many car dealer already use. 

Anyone participating in the webinar can plan in advance to have PCG check out their platform and possibly include it in the webinar.  This is a hands on event so when participants are done with this webinar, they can have a positive impact on the visibility of the dealership website.

Register for Brian Pasch’s Webinar

If you would like to register for the webinar, the cost is $198. Without prejudice this is a great value.  By attending this webinar, car dealers can save hundreds of dollars in consulting costs if they had an outside party fix their website to be in higher compliance with Google’s SEO guidelines.

The register for the webinar, please follow this link;  Automotive SEO webinar

The new service provide easy links for car dealer customers to write their own testimonials on popular websites like www.Dealerrater.com, www.Yelp.com, www.InsiderPages.com and www.CitySearch.com . 

The service is valuable to car dealers because their time is often limited and positive customer reviews can influence Internet car shoppers.  In the past, promoting online customer reviews has been a low priority for many car dealers.  Today, having only bad reviews can be a significant barrier for new customer sales.

By showing consumers how and where to post their comments, PCG Digital Marketing is reducing the time it would take for a consumer to share their comments.  In the end, both the consumer and the car dealer wins.  The consumer is guided through the process and the task is outsourced so that a steady stream of valid online comments is created.

If you would like more information on this service,  call our offices and request a free consultation on how the process works.