The Internet a fertile ground for generating a steady flow of sales leads if you have the right systems in place to create the proper visibility for your brand.

The role of Internet Sales Manager (ISM) has not yet become a mandatory role in companies that rely on the Internet for new business.  The role and skills required to be an effective ISM are not the same as those of a traditional sales manager.

As business owner’s seek to harness the power of blogging, micro sites, socials networking and popular sites like Twitter and Facebook they are learning that old school sales professionals are often ignorant of what it takes to master Web 2.0.

An effective Internet Sales Manager (ISM) can change the economics of your business growth and catapult your business over the competition.

There are many seasoned marketing professionals that have made the transition from traditional marketing to online marketing; this is not just a young person’s game. However marketing professionals with 20+ years under their belt that really “get” Internet Marketing make up only a small percentage of profession.

Just this week I was speaking with a new client that told me a story that as recent as 18 months ago their seasoned sales team did not use email nor did customers have a way to send the company an email.  Today, the owner said that it can take days for a member of their sales team to respond to an inquiry via email. Needless to say, this will be a challenging project!

Bridging The Generational Gap

The gap in Internet marketing knowledge can present a problem for business owners since their top marketing professionals know their customers, their business and the competitive forces in their industry.

The question is how to leverage new media outlets with staff that just “don’t get it”.  The PCG Digital Marketing can be an effective bridge for businesses seeking to leverage Internet marketing opportunities without surgically removing their most trusted employees.

We can create customized training programs to assist businesses with the re-education of their sales and marketing professionals.  In many cases, our company cooperatively works with internal staff on key Internet marketing strategies.  This shared arrangement has many benefits:

1. Companies get hands on training while at the same time fixing their Internet visibility issues.
2. Business owners reduce consulting costs over time as their staff masters aspects of Internet marketing that they would prefer to keep in house.
3. Shared Internet marketing allows for companies to ramp up or ramp down seamlessly since their staff and PCG can share or step away from tasks where training programs have been put in place.

Training Your Internet Sales Manager

If you want to create an Internet Sales Manager (ISM) role in your company, let us help you.  Business owners that want to leverage the Internet should consider the creation of this vital role in their company.

We can assist you with the creation of a job description as well as a system to implement, measure and report on effective Internet marketing strategies. Give us a call to get started: 732-450-8200.