The PCG Digital Marketing has just released the roster of speakers and topics to be covered during the automotive industry’s first ever Automotive Marketing Boot Camp. The boot camp will be held on February 12th; the day before NADA starts in Orlando.
The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO.
Social Media expert JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.
Paul Rushing and Brian Pasch, SEO specialists and respected Internet Marketing experts, will cover how to create search friendly blogs in WordPress as well as using content driven strategies to deliver stand-out search results.
Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O’Such. Tim will provide necessary skills needed to use video to enhance a dealer’s organic search visibility. Tim Jennings has been in the automotive business for 18 years. The last 15 years he has held his current position as Internet Sales Manger in Dekalb Illinois. He spoke at the 2007, 2008 and 2009 Digital Dealer Conferences and was featured on the cover of the October Digital Dealer Magazine.
Rounding out the boot camp will be a class on the fundamentals of Google Adwords by Eric J.B. Mayhew. Eric is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design.
Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/
The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the skills dealers need to understand, manage and catapult their online marketing strategy to the next level. The boot camp is perfect for General Managers and Internet Sales Managers.
More information on the Boot Camp can be found at: http://www.automotivemarketingbootcamp.com
Schedule: http://www.automotivemarketingbootcamp.com/schedule
Online Registration: http://www.automotivemarketingbootcamp.com/paypal
Registration is limited to 75 people to keep class size to 15 people. Registration is $795.00 until December 12th and $895 from then on.
About the Brian Pasch and the PCG Digital Marketing
Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.
He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.
PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.
www.dealer-seo.com
