Brian Pasch, CEO of PCG Digital Marketing, is a featured keynote speaker at the 2010 DrivingSales Executive Summit in Las Vegas.  Pasch will address attendees Tuesday, October 19^th at the Encore Hotel.  Brian Pasch will be outlining his case why dealer principals need to create a formal Search Marketing Strategy for 2011.

According to Brian Pasch, car dealers have outsourced their Search Marketing Strategies without a formal plan of attack. Pasch encourages dealers to create a Search Marketing roadmap for their dealership in 2011 and to take a leadership role in seeing it implemented.

“Dealer principals need to get serious about understanding the fundamentals of how Google works.  Dealers must understand how search engines can be leveraged to increase traffic to their website.  Car dealer websites produce highest quality leads and dealer principals need to better understand how to drive more traffic, leads and sales to their business.  Dealer principals must take a leadership role in 2011 for all their digital marketing initiatives. “

Automotive SEO Strategies

Following his keynote address, Brian Pasch will be leading a breakout session on Automotive Search Engine Optimization (SEO) strategies.  Mr. Pasch will be demonstrating how dealers can increase their visibility for their brand in their primary market area.  He will also show car dealers how to calculate their POD scoreä which is a reflection of how effective their advertising investments are being rewarded online.

Pasch will be sharing his research and real-time data to present his case that Dealer Principals need to have a strategy to stay relevant and appear on Page One search results.  Since over 90% of consumers research a new or used car purchase online, dealers who do not appear on Page One for popular searches will receive less website visits and sales.

The DrivingSales Executive Summit is an exclusive automotive event focused on cutting edge dealership operations.  It features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.

Brian Pasch is a noted Automotive SEO expert and in-demand speaker. He frequently travels the country leading Automotive SEO based seminars and hands-on demonstrations.  Brian will also be speaking at the 9^th Annual Digital Dealer Conference & Exposition, also in Las Vegas, from October 12-14^th.

Automotive professionals who have not yet registered for the DrivingSales Executive Summit can do so online at http://drivingsalesexecutivesummit.com/registration .

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.

Brian Pasch, automotive digital marketing expert, is scheduled to address attendees at the 9th Annual Digital Dealer Conference & Exposition in Las Vegas.  The conference will be held at the Mirage, Las Vegas, from October 12^th-14^th.

Mr. Pasch will be demonstrating how dealers can protect their online inventory from competitors and those who might otherwise leverage it for their own benefit, and push them off Google page one.   Guests of the seminar will learn how to defend themselves and evaluate the many advertising models for online inventory.

Digital Dealer Conference & Exposition

Celebrating its 9th year, the Digital Dealer Conference has been growing in popularity due to its focus on cutting edge digital strategies to help car dealers become more effective and profitable in challenging markets. The last conference in Orlando in April drew 559 dealership attendees from 46 states and featured more than 70 companies as exhibitors and sponsors in over 60 booth spaces.

Combined, the last two Digital Dealer Conferences drew over 1,100 registered dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, BDC/CRM Managers, Pre-Owned Managers, Service Managers and F&I Managers – every one of them there to learn more about Internet and technology-related issues from expert speakers and exhibitors.

Automotive professionals who have not yet registered for the conference can obtain information on registration costs and a conference agenda by visiting:  www.digitaldealerconference.com .

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.

PCG Digital Marketing welcomes Groove Toyota in Englewood to their family of growing automotive dealerships.  The Denver Toyota dealer has contracted the Automotive SEO specialsts to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the Englewood Toyota dealership will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Groove Toyota’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Groove Toyota’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Groove Toyota’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  Groove Toyota will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about Groove Toyota, please visit http://www.groovetoyota.com/