According to Brian Pasch, car dealers have outsourced their Search Marketing Strategies without a formal plan of attack. Pasch encourages dealers to create a Search Marketing roadmap for their dealership in 2011 and to take a leadership role in seeing it implemented.

“Dealer principals need to get serious about understanding the fundamentals of how Google works.  Dealers must understand how search engines can be leveraged to increase traffic to their website.  Car dealer websites produce highest quality leads and dealer principals need to better understand how to drive more traffic, leads and sales to their business.  Dealer principals must take a leadership role in 2011 for all their digital marketing initiatives. “

Automotive SEO Strategies

Following his keynote address, Brian Pasch will be leading a breakout session on Automotive Search Engine Optimization (SEO) strategies.  Mr. Pasch will be demonstrating how dealers can increase their visibility for their brand in their primary market area.  He will also show car dealers how to calculate their POD scoreä which is a reflection of how effective their advertising investments are being rewarded online.

Pasch will be sharing his research and real-time data to present his case that Dealer Principals need to have a strategy to stay relevant and appear on Page One search results.  Since over 90% of consumers research a new or used car purchase online, dealers who do not appear on Page One for popular searches will receive less website visits and sales.

The DrivingSales Executive Summit is an exclusive automotive event focused on cutting edge dealership operations.  It features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.

Brian Pasch is a noted Automotive SEO expert and in-demand speaker. He frequently travels the country leading Automotive SEO based seminars and hands-on demonstrations.  Brian will also be speaking at the 9^th Annual Digital Dealer Conference & Exposition, also in Las Vegas, from October 12-14^th.

Automotive professionals who have not yet registered for the DrivingSales Executive Summit can do so online at http://drivingsalesexecutivesummit.com/registration .

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.

• Archives

Mr. Pasch will be demonstrating how dealers can protect their online inventory from competitors and those who might otherwise leverage it for their own benefit, and push them off Google page one.   Guests of the seminar will learn how to defend themselves and evaluate the many advertising models for online inventory.

Digital Dealer Conference & Exposition

Celebrating its 9th year, the Digital Dealer Conference has been growing in popularity due to its focus on cutting edge digital strategies to help car dealers become more effective and profitable in challenging markets. The last conference in Orlando in April drew 559 dealership attendees from 46 states and featured more than 70 companies as exhibitors and sponsors in over 60 booth spaces.

Combined, the last two Digital Dealer Conferences drew over 1,100 registered dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, BDC/CRM Managers, Pre-Owned Managers, Service Managers and F&I Managers – every one of them there to learn more about Internet and technology-related issues from expert speakers and exhibitors.

Automotive professionals who have not yet registered for the conference can obtain information on registration costs and a conference agenda by visiting:  www.digitaldealerconference.com .

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending an email to carrie@pcgdigitalmarketing.com.

• Archives

As part of their new strategic digital marketing strategy, the Englewood Toyota dealership will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Groove Toyota’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Groove Toyota’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

PCG will also train and mentor Groove Toyota’s Internet sales staff to eventually handle these responsibilities on their own, essentially creating an –in-house team of Internet Marketing and SEO experts.  Groove Toyota will receive on-site training from the specialists at PCG Digital Marketing in order to grow and develop their Internet sales team.

To learn more about Groove Toyota, please visit http://www.groovetoyota.com/

• Archives

The Boot Camp is a hands-on skills based training program which covers the most important elements of automotive digital marketing strategies: social media, blogging, video, link building, content creation and SEO. 

 Social Media expert JD Rucker will teach attendees the ‘Ins and Outs’ of social media marketing and how to use the latest technology to attain new levels of targeted consumer interaction.

 Paul Rushing and Brian Pasch, SEO specialists and respected Internet Marketing experts, will cover how to create search friendly blogs in WordPress as well as using content driven strategies to deliver stand-out search results.

 Classes on video creation and video SEO will be co-led by Tim Jennings and Matt O’Such.  Tim will provide necessary skills needed to use video to enhance a dealer’s organic search visibility.   Tim Jennings has been in the automotive business for 18 years. The last 15 years he has held his current position as Internet Sales Manger in Dekalb Illinois.  He spoke at the 2007, 2008 and 2009 Digital Dealer Conferences and was featured on the cover of the October Digital Dealer Magazine.

 Rounding out the boot camp will be a class on the fundamentals of Google Adwords by Eric J.B. Mayhew.  Eric is the Manager of Advertising Products at Dealer.com, the global leader in online marketing solutions for the automotive industry. He is the lead architect for Dealer.com’s SEM optimization product, TotalControl DOMINATOR™, and is responsible for all facets of its application and design.

 Complete class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the skills dealers need to understand, manage and catapult their online marketing strategy to the next level.  The boot camp is perfect for General Managers and Internet Sales Managers. 

More information on the Boot Camp can be found at: http://www.automotivemarketingbootcamp.com 

Schedule:                     http://www.automotivemarketingbootcamp.com/schedule

Online Registration:    http://www.automotivemarketingbootcamp.com/paypal

Registration is limited to 75 people to keep class size to 15 people.  Registration is $795.00 until December 12^th and $895 from then on. 

About the Brian Pasch and the PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

www.dealer-seo.com

• Archives

The PCG Digital Marketing in NJ is one such Internet Marketing company who has experienced a sharp increase in business.  The shift to focus on Internet marketing and the dramatic rise in demand has caused their company to steadily grow up and out over the past 4 years. 

The PCG Digital Marketing (PCG) in NJ specializes in Search Engine Optimization (SEO), Internet Marketing, social networking and web design.  During a time when many businesses were suffering, Internet marketing firms like PCG were flourishing.  CEO, Brian Pasch, recently announced that he is looking to further expand his staff with the addition of experienced account managers and web designers.

Brian Pasch commented, “The pace at which the business is expanding is incredible.  In order to keep up with the demand, we need experienced project managers and web designers who can handle all aspects of our clients’ Internet marketing strategies and objectives.”  These strategies, according to Pasch, include Internet Reputation Management, Social Networking, blogging, Internet Public Relations, and website and microsite design.

The Internet Marketing Account Manager position requires monitoring web designers assigned to build websites, performing SEO checks for each account’s desired keywords and making decisions regarding each client’s Internet SEO advancement.

NJ residents interested in applying for the job can email carrie@paschconsulting.com

For more information on the PCG Digital Marketing, visit http://www.paschconsultinggroup.com

• Archives

This seminar will offer hands on examples on how to utilize free and low-cost web publishing platforms to leverage franchise news, special events and sales promotions.   Results of effective content based SEO strategies include immediate increases in site traffic and increased lead generation. 

One of the highlights of Pasch’s seminar will be a featured discussion regarding the powerful results seen from wordpress microsites.   The PCG Digital Marketing has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  Their own dedicated wordpress microsite, http://www.seomicrosites.com/ , provides examples of how wordpress sites which use content based SEO strategies deliver powerful search rankings results.  

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending the PCG Digital Marketing an email at; info@paschconsulting.com.

• Archives