Brian Pasch, CEO of the PCG Digital Marketing is encouraging all consumers to share their thoughts and concerns about the proposed government healthcare initiatives.  According to Pasch, “It is so important for Americans to send a message to Congress and share their concerns and ideas on how to reform our national healthcare system.  Consumers normally don’t have an open opportunity to have their voice heard nationally and this website provides that venue.”

The website is designed to allow consumers to discuss national and local healthcare issues by way of virtual town hall style meetings.

 According to Pasch, the website will provide an unbiased collection of public information and attempt to identify misinformation floating in cyberspace about specific healthcare reform ideas.  Consumers can join the discussion on the latest government proposals and voice their opinion. 

 Some of the current town hall discussions include: 

• What Are Your Biggest Fears About Healthcare Reform? 
• How To Pay For Obama’s Healthcare Plan?
• What  is on your healthcare reform short-list? 

 Consumers who would like to share their story and hear what others have to say can visit http://www.governmenthealthcarefacts.com/

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Cash for Clunkers will come to a close on Monday August 24th at 8:00 pm and it will be a four day marathon race for dealers across the country to squeeze in as many clunker deals as possible before the program shuts down. 

Brian Pasch, CEO of the PCG Digital Marketing which offers automotive marketing services to the automotive industry has been following and analyzing the bill since before it was approved by congress. Their company also created the popular consumer forum www.cashforclunkersfacts.com .

 Commenting on the final days of the program Pasch voiced his concern “It is clear to me that the number of sales accelerated in the next four days will easily push the total CARS rebates past the $3 billion in funding. The question that comes to mind is:  How are those transactions going to be funded?”   

According to Pasch, the situation will be especially tricky since the NHTSA has no authority to spend past the $3 billion allocated by Congress.  Even further complicating the situation is the fact that the CARS program was implemented without real-time tracking to understand how many rebates have already been promised to American car buyers. 

Pasch added, “The large backlog of deals to be submitted still exists and the payments backlog will be further extended by the weekend sales rush. By next week, the NHTSA’s 1,000 employees will have over 700,000 Cash for Clunkers sales  to process and that workload will not be completed any time soon.”

Congress will not know for weeks just how far past the $3 billion the CARS program is in the red.  In fact, Pasch predicts that it will take three or four weeks for dealers to get all their sales into the NHTSA reimbursement system. 

In late September Pasch predicts that a wave of criticism will surface which will be targeted at the NHTSA and their implementation of the CARS program because of the financial havoc it has dealt to consumers and car dealers alike.  

NHTSA Secretary Raymond LaHood has assured dealers that they will get paid, but the question may become, how???

To follow the latest information regarding the Cash for Clunkers bill, visit http://www.cashforclunkersfacts.com/news-on-bill/

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This seminar will offer hands on examples on how to utilize free and low-cost web publishing platforms to leverage franchise news, special events and sales promotions.   Results of effective content based SEO strategies include immediate increases in site traffic and increased lead generation. 

One of the highlights of Pasch’s seminar will be a featured discussion regarding the powerful results seen from wordpress microsites.   The PCG Digital Marketing has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  Their own dedicated wordpress microsite, http://www.seomicrosites.com/ , provides examples of how wordpress sites which use content based SEO strategies deliver powerful search rankings results.  

Conference attendees who would like to schedule a free personal consultation with Brian Pasch to discuss their Internet marketing needs, can make an appointment by calling 732-450-8200.  Appointments can be made after business hours by sending the PCG Digital Marketing an email at; info@paschconsulting.com.

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I have been invited by www.DealersEdge.com to conduct a webinar to enable car dealer staff to update their websites to better comply with the recommendations set out in the Google SEO Starter Guide.  You can download a free copy of the 22 page booklet by following this link:  Google SEO Guide.

Brian Pasch will be showing participants how to research effective keywords to place in web page titles and META description tags.  I will be demonstrating how to update META tags and titles using popular web platforms that many car dealer already use. 

Anyone participating in the webinar can plan in advance to have PCG check out their platform and possibly include it in the webinar.  This is a hands on event so when participants are done with this webinar, they can have a positive impact on the visibility of the dealership website.

Register for Brian Pasch’s Webinar

If you would like to register for the webinar, the cost is $198. Without prejudice this is a great value.  By attending this webinar, car dealers can save hundreds of dollars in consulting costs if they had an outside party fix their website to be in higher compliance with Google’s SEO guidelines.

The register for the webinar, please follow this link;  Automotive SEO webinar

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